In this two-minute
read, we look at how to select the best estate agent to sell your home.

When it comes to selling a property,
it pays to do your research before choosing an agent to manage the sale.

Now you might think that all agents
are much of a muchness (they all flog homes, don’t they?), but you’d be wrong!

A great agent won’t just sell your
property; they’ll sell it for the highest possible price (which is the whole
point, obviously).

A mediocre agent will go through the
motions and probably secure a sale – it is a seller’s market after all – but
won’t go the extra mile to get the absolute best deal.

Given that you’ll most likely only
sell a property once or twice in your life, why wouldn’t you go with someone
who will secure the best transaction for you?

Here are six things to look for in a
good estate agent.

Track record. Go
with an agent who has a good local reputation and experience selling properties
like yours. And don’t just take the agent’s word for it; a good agent will have
client testimonials.

Fees and costs. It
may be tempting to go with the agent with the lowest fee – but be wary. Low-fee
agents skimp on marketing and photography (it’s the only way they can do the
job for such a low price and stay afloat). That might be good for their
business model, but it’s terrible for your bank balance.

Professional marketing. Buyers
do so much of their research online that an agent must have a professional
digital presence. Compare how local agents in Kent present
properties for sale. Look for good quality photography and well-written property
descriptions.

Read the fine print. Be wary of agents who want to tie you in for
an excessive period. It suggests they don’t have confidence in their own
abilities.

Valuation. If
an agent vows to sell your property for a sum that is jaw-droppingly higher
than market value, be suspicious. Most likely, they’re over-promising to lure
you in and will have to drop the price later when savvy buyers don’t fall for
it. This tactic just wastes time. Go with an agent who is optimistic but
realistic.

Gut instinct. Do
you trust the agent or feel like they’re pulling a fast one on you? Follow your
instincts.

For a free property
valuation or to find out more about our selling track record, contact us here
at CWB Property.